Green, the colour of growth and energy, became the hero colour for the brand with a nod to the digital in its zingy lime shade. The supporting palette is bright and positive, breathing life into the overall brand and allows us to give each Kognity learning framework its own identifiable colour. We identified that Kognity’s immediate competition weren’t using bespoke illustration so we seized the opportunity to create some unique, ownable assets. Not only would this allow us to add another human element to the brand, but it would help depict some specific learning frameworks which photography could not successfully cover. Whilst Kognity is a digital education platform, the human nature of note-taking and mark-making remains integral to teaching and learning. To represent that balance and ensure we brought warmth, graphic elements such as underlines, highlights, shapes and badges were created to form the wider brand identity.